When it came to color, my preference was black. You can’t go wrong with black. And as for the promise of longer, fuller lashes, of course I wanted those. Hypoallergenic was a must. Naturally, I would prefer that my brown eyes didn’t swell shut. I’m already about as blind as a bat. And never tested on animals? A guinea pig should only wear makeup if she wants to, and then only if she follows these same guidelines.
The only thing I forgot to consider when selecting new mascara, was whether or not it had ever been tested on crying mothers.